Marketing Plan for startups

Marketing Plan for startups

Heart, Sweat, Code & Zero(s) – The Startup Marketing Plan I’ve engaged with startups across Asia, Europe and Africa. These are new initiatives within organizations or true blue startups, who are putting everything they have on the line. There is one common challenge for all. How do I market this? There are blogs, books, podcasts, courses, mentors, advisors and experts on this subject. I will tread this subject cautiously, as there are many people who have shared their knowledge and…

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Art of Living is Art of Giving

Art of Living is Art of Giving

In today’s Digital Age, the world, as we know it, genuflects to the all-seeing eye of Google. With countless brands, portals and online enterprises racing for our attention, seeking knowledge and information is only a click away. Knowledge has, even more so, been replaced by the now ever so pervasive nomenclature, “content”. We are all consuming, selling and breathing content that is not only insular and but also homogeneous in nature. And as we scroll through our phones and lives…

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