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Author: Ashish Khatri

Customer Onboarding: the beginning of a lasting relationship

Customer Onboarding: the beginning of a lasting relationship

My wife downloaded a beauty products App a few days back and immediately thereafter, there was a barrage of push notifications (to the extent of 6-7 pushes per day) and SMSs on her mobile. And there were just 2-3 messages being repeated ad nauseam – about a “soon to be expiring” coupon and the range of products they have. This out pour of messages continued non-stop for 3-4 days, which is when my wife decided to uninstall the App out…

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