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Month: July 2019

Before you raise funds, raise a co-founder

Before you raise funds, raise a co-founder

Of all the things used to measure the progress and / or success for startups, raising funds from investors seems to have the greatest weightage. Despite protests from some investors, anyone who has actually been funded and basically any other person with common sense, ‘general public opinion’ seems determined to measure the credibility of a business by the amount of money that has been raised by it. I will save my complaints on the flaws of this approach for another…

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Make your marketing campaigns stick

Make your marketing campaigns stick

The entire digital marketing revolves around increasing the stickiness of your users. But what about your marketing campaigns? Ever had that moment where you remember seeing a notification regarding some offer a few days back but cannot find the offer when you actually need it? You might have used all those mighty solutions to predict user purchase, and send them a campaign. You might have gone ahead and created targeted campaigns for cart abandonment and provided coupon codes for those…

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What Does an Investor Look for Before Investing in Startups?

What Does an Investor Look for Before Investing in Startups?

You know that you have an innovative idea and you also know how to make it work. But ideas don’t fetch money. Many ideas and concepts die an early death due to lack of funding. New budding entrepreneurs need money to grow. One of the biggest hindrances that most startups face is — investment. Pitching your idea to the investor or venture capitalist and asking for the money can be nerve-wracking. Fundraising or seed investment is the problem most entrepreneurs…

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Inventing Airpods, the startup way!

Inventing Airpods, the startup way!

Imagine Airpods not invented yet. And you are sitting in a flight which you boarded from an Indian or a Canadian airport. There is a Sikh boy, with a turban, sitting next to you. Most people around you are using one or other types of earphones or headphones for music. That Sikh boy because of his turban can’t use just any earphones. There are limitations on which earphones will even qualify to be “useable” by him and by so many…

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5 Things You Need Before Building The Product Roadmap

5 Things You Need Before Building The Product Roadmap

The product Roadmap showcases what you are doing, in what order, and in most case by when you plan to do it. It is meant for certain use-cases and audiences, largely those who are not a key part of the decision-making process, but who are affected by it and by leadership, who don’t have the time to dive deep into the how and why of products and features. It is quite literally a navigation map for others to see, a mechanism…

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