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Month: June 2019

Is your e-commerce brand taking advantage of Messenger chatbots?

Is your e-commerce brand taking advantage of Messenger chatbots?

Facebook Messenger chatbots can help e-commerce startups sell more products profitably while providing cost-effective and reliable customer service  E-commerce brands are in one of the most fiercely fought sectors of the economy right now.  The competition in this space, dominated by a behemoth like Amazon, is intense. Profit margins are razor thin, and customer acquisition cost  And because barriers to entry are so low (it takes under $100 dollars and an afternoon to spin up a fully functional e-commerce store…

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Customer Onboarding: the beginning of a lasting relationship

Customer Onboarding: the beginning of a lasting relationship

My wife downloaded a beauty products App a few days back and immediately thereafter, there was a barrage of push notifications (to the extent of 6-7 pushes per day) and SMSs on her mobile. And there were just 2-3 messages being repeated ad nauseam – about a “soon to be expiring” coupon and the range of products they have. This out pour of messages continued non-stop for 3-4 days, which is when my wife decided to uninstall the App out…

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Introverts are Sales Rockstars

Introverts are Sales Rockstars

Let’s face it introverts believe they are entitled to a lot of things including success fame and this stems from the fact that most tech founders who happen to be Introverts also happened to be somewhat good students in schools, getting the attention of the teachers and appreciation from their peers. Now, cold water on the face. The problem is that we got to sell for our entire lives, starting from getting a job to convincing investors or motivating your…

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WHO – WHAT – WHEN: The Holy Trinity

WHO – WHAT – WHEN: The Holy Trinity

Technology is empowering. It solves our problems and makes our life simpler. As technology continues to make advances, innovators have created new products and services which have changed the way we live, work and play. For young startup founders, the love with the power of technology runs deep. They are constantly looking to improve the technology and create breakthroughs. But when you are running a business as a startup founder, just the technological innovation or breakthrough isn’t enough. As a…

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The Two Main Problems Start-ups Face

The Two Main Problems Start-ups Face

Having been directly associated with start-ups since 2006, when I started my career as a member of a venture capital investment team, to my recent years consulting them and young businesses, I have heard of a multitude of problems that start-ups face. A bulk of the individual startup problem stories can, however, be categorized under two main causes. The first one of course, being investments (or the lack of it). The second, being the lack of traction, or sustained growth…

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Marketing Plan for startups

Marketing Plan for startups

Heart, Sweat, Code & Zero(s) – The Startup Marketing Plan I’ve engaged with startups across Asia, Europe and Africa. These are new initiatives within organizations or true blue startups, who are putting everything they have on the line. There is one common challenge for all. How do I market this? There are blogs, books, podcasts, courses, mentors, advisors and experts on this subject. I will tread this subject cautiously, as there are many people who have shared their knowledge and…

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