Before you raise funds, raise a co-founder

Before you raise funds, raise a co-founder

Of all the things used to measure the progress and / or success for startups, raising funds from investors seems to have the greatest weightage. Despite protests from some investors, anyone who has actually been funded and basically any other person with common sense, ‘general public opinion’ seems determined to measure the credibility of a business by the amount of money that has been raised by it. I will save my complaints on the flaws of this approach for another…

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Make your marketing campaigns stick

Make your marketing campaigns stick

The entire digital marketing revolves around increasing the stickiness of your users. But what about your marketing campaigns? Ever had that moment where you remember seeing a notification regarding some offer a few days back but cannot find the offer when you actually need it? You might have used all those mighty solutions to predict user purchase, and send them a campaign. You might have gone ahead and created targeted campaigns for cart abandonment and provided coupon codes for those…

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What Does an Investor Look for Before Investing in Startups?

What Does an Investor Look for Before Investing in Startups?

You know that you have an innovative idea and you also know how to make it work. But ideas don’t fetch money. Many ideas and concepts die an early death due to lack of funding. New budding entrepreneurs need money to grow. One of the biggest hindrances that most startups face is — investment. Pitching your idea to the investor or venture capitalist and asking for the money can be nerve-wracking. Fundraising or seed investment is the problem most entrepreneurs…

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Inventing Airpods, the startup way!

Inventing Airpods, the startup way!

Imagine Airpods not invented yet. And you are sitting in a flight which you boarded from an Indian or a Canadian airport. There is a Sikh boy, with a turban, sitting next to you. Most people around you are using one or other types of earphones or headphones for music. That Sikh boy because of his turban can’t use just any earphones. There are limitations on which earphones will even qualify to be “useable” by him and by so many…

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5 Things You Need Before Building The Product Roadmap

5 Things You Need Before Building The Product Roadmap

The product Roadmap showcases what you are doing, in what order, and in most case by when you plan to do it. It is meant for certain use-cases and audiences, largely those who are not a key part of the decision-making process, but who are affected by it and by leadership, who don’t have the time to dive deep into the how and why of products and features. It is quite literally a navigation map for others to see, a mechanism…

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Is your e-commerce brand taking advantage of Messenger chatbots?

Is your e-commerce brand taking advantage of Messenger chatbots?

Facebook Messenger chatbots can help e-commerce startups sell more products profitably while providing cost-effective and reliable customer service  E-commerce brands are in one of the most fiercely fought sectors of the economy right now.  The competition in this space, dominated by a behemoth like Amazon, is intense. Profit margins are razor thin, and customer acquisition cost  And because barriers to entry are so low (it takes under $100 dollars and an afternoon to spin up a fully functional e-commerce store…

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Customer Onboarding: the beginning of a lasting relationship

Customer Onboarding: the beginning of a lasting relationship

My wife downloaded a beauty products App a few days back and immediately thereafter, there was a barrage of push notifications (to the extent of 6-7 pushes per day) and SMSs on her mobile. And there were just 2-3 messages being repeated ad nauseam – about a “soon to be expiring” coupon and the range of products they have. This out pour of messages continued non-stop for 3-4 days, which is when my wife decided to uninstall the App out…

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Introverts are Sales Rockstars

Introverts are Sales Rockstars

Let’s face it introverts believe they are entitled to a lot of things including success fame and this stems from the fact that most tech founders who happen to be Introverts also happened to be somewhat good students in schools, getting the attention of the teachers and appreciation from their peers. Now, cold water on the face. The problem is that we got to sell for our entire lives, starting from getting a job to convincing investors or motivating your…

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WHO – WHAT – WHEN: The Holy Trinity

WHO – WHAT – WHEN: The Holy Trinity

Technology is empowering. It solves our problems and makes our life simpler. As technology continues to make advances, innovators have created new products and services which have changed the way we live, work and play. For young startup founders, the love with the power of technology runs deep. They are constantly looking to improve the technology and create breakthroughs. But when you are running a business as a startup founder, just the technological innovation or breakthrough isn’t enough. As a…

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The Two Main Problems Start-ups Face

The Two Main Problems Start-ups Face

Having been directly associated with start-ups since 2006, when I started my career as a member of a venture capital investment team, to my recent years consulting them and young businesses, I have heard of a multitude of problems that start-ups face. A bulk of the individual startup problem stories can, however, be categorized under two main causes. The first one of course, being investments (or the lack of it). The second, being the lack of traction, or sustained growth…

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